UBC is a system that, through wi-fi connection, creates a profile of the connected users. This profile is created with the following information:

• Age;
• Gender;
• Neighborhood;
• Monitoring of Internet accesses
• Monitoring of physical displacement of users in the environment
• Type of device connected to the network (Manufacturer, Mobile, Tablet, etc ..)

Thus we have:

• Network Locations where the largest number of users is;
• Navigation Profile (accessed sites) according to age / gender;
• What physical areas of the monitored environment are most visited;
• In which places the internet is most accessed;
• How long users stay on the network according to profile.
• And much more

The UBC system is able to precisely detail user behavior in large environments such as malls, exhibition centers, markets, etc. Everything is made from a quick registration held on the device’s first access to the network.

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