Manager of marketing projects and specifications.
Hunter Douglas Chile S.A
RPA – Robotic Process Automation is an innovative technology that allows routine activities that do not require human decisions for their realization, but usually executed by humans, only now in an automatic, simple and flexible way, making the organizations more efficient in business processes.
Improving productivity is the dream of every executive or entrepreneur. Both in the operations and in the performance of the employees, there is always a margin to reduce costs and improve the result for the client.
However, it is not always a simple task to identify bottlenecks and develop focused actions to accelerate the productivity of the company. An alternative that is becoming increasingly viable is the digital work force.
This trend, together with the processes of digital transformation – increasingly adopted by large, medium and small companies – is capable of reducing rework in daily activities and freeing the human workforce for activities that generate value for the company.
What is RPA?
Have you already stopped to count how many hours a year are spent on activities such as opening files, copying spreadsheet content and pasting into other software fields and then repeating the process several times throughout the day? Or to count how many employees are designated to activities that generate little or no value for the company, but that someone needs to do?
An RPA solution performs the activities of the process obeying the rules of the job as if it were a human – the advantages are the reduction of the margin of error and the increase of productivity on a large scale.
Activities such as closing the cash register, inserting data in the ERP and accounting are among those that can be automated with RPA. As the robot navigates only in the software’s display layer and does not require special access, the company gains more security by eradicating the possibility of corruption or loss of data and files.
The RPA is the process of making a system function automatically. The automation of robotic processes, for example, can be programmed to perform repetitive and high-volume tasks, usually performed by humans.
How can the RPA reduce rework?
Human errors are one of the main risk factors of business, so they should be anticipated. To avoid or remedy possible errors, that mechanical work needs to go through a revision. It is a classic example of rework.
In an RPA solution, the robot will learn the rules of the activity just by tracking the work of a human operator – it’s as if a new employee is being trained. The difference is that, once you assimilate the rules and start to perform the tasks, the possibility of human error is eliminated. The worker-robot will do exactly what must be done in a dedicated, precise, agile and without the risk of developing occupational diseases.
If there is a change in the rules or an unexpected situation, the robot can reapply the process or notify a human operator. Another advantage is that the RPA can be customized according to the needs of the company or the business.
According to the National Association of Software and Service Companies of the United States, the reduction of costs with the adoption of RPA in companies can reach 65% – a good part is due to the elimination of rework.
The RPA currently has the potential to transform workplaces dramatically, helping companies improve the efficiency and effectiveness of their operations, more quickly and at a lower cost, than other means of automation.
What are the most appropriate processes for the implementation of an RPA solution?
2 important improvements that automation can bring
Marketing work is essential for companies to build their brand and attract customers based on a value proposition. With the increase of the complexity of the businesses, the marketing happened to include several branches – digital, guerrilla, social, loyalty -, many of them include activities that can be automated.
On the other hand, marketing actions are more data driven than ever before. To find or attract the right audience, you need to know where you are. The use of data grouped by software is already common and should be consolidated in the coming years.
In the management
Any company must deal with public opinion and with institutions of society with power to apply sanctions and conduct investigations. Therefore, if there is any internal irregularity – whether by mistake or bad faith – the manager will have to take responsibility before society and its officials.
Automation is able to detect deviations in routine operations and indicate irregularities so that the company can adopt internal correction measures. For example, if there is a possible accounting fraud in progress, the manager or the compliance sector is notified immediately.
As experts in technological solutions, Agence already uses in several internal processes RPA solutions developed in-house, such as the front of Process Management and Marketing (in the capture of leads for prospecting). That’s why our one-to-one RPA solutions can help other organizations improve the efficiency of their business, automate and optimize operational processes.