Baush + Lomb Incorporated
The “Uni Valeant” project is a training platform for Valeant users from the following areas: Pharma, Derma and Vision Care. The main objective of the project is to train their internal users on the pathology concepts, treatments, prevention of matters related to the areas and product lines.
As a project premise, we used the Moodle e-learning platform, PHP technology and MySQL database. We adapted the theme considering the visual identity of Valeant (the group), but also respecting the visual identity of the areas and applying customizations to meet the customer business goals.
The Management of the Pharma, Derma and Vision Care areas were involved in the whole framing and validation processes, along with the Valeant Marketing team.
One of the oldest continually operating companies in the US today, Bausch + Lomb traces its roots back to 1853, when John Jacob Bausch, a German immigrant, set up a tiny optical goods shop in Rochester, New York. When he needed more money to keep the business going, Bausch borrowed $60 from his good friend, Henry Lomb. Bausch promised that if the business grew, Lomb would be made a full partner. The business did grow and the partnership was formed.
In its early years, Bausch + Lomb manufactured revolutionary rubber eyeglass frames as well as a variety of optical products that required a high degree of manufacturing precision. By 1903, the firm had been issued patents for microscopes, binoculars, and even a camera shutter based on the eye’s reaction to light.
A History of Innovation
In the 1900’s, Bausch + Lomb continued to demonstrate it deserved its place at the forefront of technological innovation for optical products. Bausch + Lomb produced the first optical quality glass made in America, developed ground-breaking sunglasses for the military in World War I, and created the lenses used on the cameras that took the first satellite pictures of the moon. In 1971, Bausch + Lomb introduced the first soft contact lenses and it’s still the largest global provider of eye care products.
Although products and times have changed, Bausch + Lomb still adheres to the legacy of dedication to innovation, quality, and craftsmanship established by John Jacob Bausch and Henry Lomb. In August 2013, Bausch + Lomb became the eye care division of Valeant Pharmaceuticals International, Inc.